Nvidia is changing its reporting to delineate between hyperscaler sales — where Nvidia is fighting commoditization — and everyone else, where Nvidia runs the whole stack.
Nvidia Earnings, The AI Stack, Nvidia’s New Reporting
Ever wonder why Nvidia’s latest earnings report feels more revealing than ever? Well, Ben Thompson from Techonomy points out that Nvidia is now splitting its sales data. They’re clearly distinguishing between hyperscale customers — those big giants where Nvidia faces commoditization — and everyone else, where Nvidia owns the entire stack. Now, here’s where it gets interesting: by making this division, Nvidia’s showing that its growth isn’t just about selling chips — it’s about controlling the whole AI infrastructure. According to Thompson, this move helps Nvidia highlight the profitability of its full-stack offerings, especially in enterprise and specialized markets. But what does this mean for competitors? It’s a clear signal that Nvidia is doubling down on vertical integration, making it harder for others to pin down where their true strengths lie. So, the real question isn’t just how Nvidia will perform, but how players in the AI ecosystem will adapt before Nvidia’s new reporting becomes the industry standard.
Audio Transcript
Nvidia is changing its reporting to delineate between hyperscaler sales — where Nvidia is fighting commoditization — and everyone else, where Nvidia runs the whole stack.
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