I think web designers have been trying to stand out in business owners inboxes for years with different outreach angles. I've been running a web design agency for the last four years, and one thing I've noticed is that almost every client I sign tells me their inbox is flooded with agencies offering websites.
Whenever I ask why they chose me instead of the dozens of other people contacting them, the answer is usually the same. They say I actually took the time to look at their website and point out specific things that could be improved instead of just sending another generic pitch for a brand new website.
That was a big realization for me. Businesses aren't lacking offers. They're lacking relevance. They want to feel like someone understands their current situation before trying to sell them something.
The funny thing is that people assume I'm personally reviewing every website, checking SEO, looking at design issues, analyzing page speed, mobile responsiveness, missing CTAs, contact forms, and everything else. The reality is that I don't have time to manually audit hundreds or thousands of websites.
So I automated the process. I use a tool called Swokei that analyzes business websites in bulk and generates personalized outreach based on actual issues it finds, whether that's design flaws, SEO problems, poor layout, slow loading speeds, weak mobile optimization, or conversion bottlenecks. Then I use those insights in my outreach campaigns.
What makes this work so well is that most web designers who try this approach are still doing everything manually. They're spending hours reviewing websites one by one, which limits how many businesses they can reach. Meanwhile I'm able to send highly personalized outreach at scale without sacrificing relevance.
At the end of the day, this isn't about working harder than everyone else. It's about finding a way to provide more value while working smarter.
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