i run a few accounts at decent volume and the content production was tough
what was helpfyl was connecting the claude mcp from a social media management tool. a lot of them are rolling this out right now
you connect the mcp once, and after that you just chat with it. you build the content plan out in plain conversation, it generates the posts with consistent branding and a human sounding voice, and you approve everything from one place the stuff most people get wrong when they try to automate is they lean on generic prompts and get generic output the audience can smell instantly. they dont lock a consistent visual style so the page looks like five different people run it. running it all through one connected system handles that by default.
[link] [comments]