Meta’s face turn

Here's something that might surprise you — Meta's planning to bring back its facial recognition system after pulling the plug in 2021. So, why does this matter now? Well, according to Casey Newton writing in Technology, Meta’s new policy shift feels like a reset to its earlier, more invasive ways. They’re betting that facial recognition could help with things like personalized ads or user verification, despite the backlash from privacy advocates. What Newton points out is that this move seems to be part of a broader strategy to re-engage users and gather more data, even if it ruffles feathers. And get this — it's happening during what some are calling a 'Trump 2.0' era of policy reversals, where privacy concerns take a back seat. So, the big question for you — what does this mean for your own data? Will this be just another step toward more surveillance, or is Meta betting on a privacy rollback that we didn’t see coming? Honestly, it’s a story to watch as it unfolds.