From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads

So, here’s something that caught my attention — this year’s Super Bowl was a showcase for AI making some serious waves. For the first time ever, Svedka ran an AI-generated ad, and honestly, it looked pretty slick, showing how brands are experimenting with automation to create viral content. Lauren Forristal from TechCrunch points out that this signals a new era where AI isn’t just behind the scenes — it’s front and center in advertising. Now, here’s where it gets interesting — Anthropic threw some shade at OpenAI, hinting at a rivalry brewing in the AI space, which could shake up how companies compete for attention. As Lauren notes, these bold moves aren’t just about flashy tech — they reflect a bigger shift in how brands are thinking about creativity and engagement. So what does all this mean? Expect more AI-driven campaigns, and maybe even some corporate drama, to be part of future Super Bowls. It’s a wild new world for advertising — and AI’s playing a starring role.