The Transparency Sonic Boom

Ever wonder why companies suddenly become more transparent, yet it feels like you're getting less real info? Byrne Hobart points out that the 'Transparency Sonic Boom' is actually a strategic shift — firms are revealing more, but in ways designed to manage perception. According to Hobart, business leaders recognize that transparency can boost trust, but only if it’s controlled; otherwise, it risks exposing vulnerabilities. This shift isn’t just about openness — it’s about shaping narratives, managing liability, and controlling the flow of data, as Hobart highlights in his deep dive. Companies now share select metrics or security info to build confidence, but often behind the scenes, they’re still guarding core secrets. So what does this actually mean for you? Expect more noise about transparency, but with a twist — it's often more about perception management than full honesty. The real question is, how long can this balancing act last before trust genuinely erodes or firms go too far, as Hobart warns, risking a loss of credibility altogether.