The founder of Amazon, Jeff Bezos, does not often post on the social media site owned by his rival Elon Musk. But on Monday, Bezos did, sharing a black-and-white image of a turtle emerging from the shadows on X.
The photo, which included no text, may have stumped some observers. Yet for anyone familiar with Bezos' privately owned space company, Blue Origin, the message was clear. The company’s coat of arms prominently features two turtles, a reference to one of Aesop’s Fables, "The Tortoise and the Hare," in which the slow and steady tortoise wins the race over a quicker but overconfident hare.
Bezos' foray into social media turtle trolling came about 12 hours after Musk made major waves in the space community by announcing that SpaceX was pivoting toward the Moon, rather than Mars, as a near-term destination. It represented a huge shift in Musk's thinking, as the SpaceX founder has long spoken of building a multi-planetary civilization on Mars.