'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company' | CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things

Here's something that surprised me — Take-Two, the gaming giant, is now fully embracing generative AI. And get this — CEO Strauss Zelnick admits they used to be skeptical. According to /u/ControlCAD, he says, ‘We have hundreds of pilots and implementations across our company,’ showing how quickly they're moving from hesitation to action. So what changed? Well, Zelnick points out that AI isn’t about replacing creators; it’s about empowering them to do bigger, better things. Think of AI as a tool — like a creative sidekick — that helps developers craft richer worlds and more engaging stories. Now, here’s where it gets interesting: Zelnick sees AI as a way to unlock new levels of innovation, not just cut costs. And honestly, that shift in mindset could be a game-changer for the industry. As /u/ControlCAD highlights, this move signals a broader trend — more game companies are seeing AI as a partner, not a threat — and that could mean a whole new chapter for gaming. So stay tuned, because this is just the beginning.