Shaan's Solution To ‪@Ninja‬ Leaving Twitch

Here's something that caught my attention — Shaan from My First Million has a fresh take on Ninja leaving Twitch. Instead of stressing over the big platform switch, Shaan suggests focusing on building your own brand, no matter where you stream. According to My First Million, Shaan emphasizes that relying solely on Twitch isn’t the smartest move anymore. What he points out is that creators should own their audience, not just rent it on platforms that can change overnight. So, Shaan recommends diversifying — using tools like email, social media, and even building a website — so you're not at the mercy of platform policies or algorithms. And get this — his solution is simple but powerful: create your own ecosystem. As My First Million highlights, it’s about taking control and being resilient in a noisy digital world. So, if you're a content creator or even just thinking long-term, Shaan’s advice is to own your audience — because that’s where real power lies.