Amazon is reportedly developing an AI-centric smartphone

March 21, 2026
Amazon is reportedly developing an AI-centric smartphone

Here's something that caught my attention — Amazon might be back in the smartphone game after more than a decade. According to Scharon Harding writing in Ars Technica, they’re reportedly developing a new device codenamed Transformer. Now, the twist? Details are pretty thin — no word on price, investment, or potential profits. Reuters, citing anonymous sources, says the project is still in the works, but it could easily get shelved if finances or priorities shift. And get this — an Amazon spokesperson declined to comment, so we’re left guessing for now. What’s fascinating is that Amazon seems to be shifting gears toward an AI-centric approach, perhaps aiming to blend smart tech with mobile in a whole new way. So, while this might not see the light of day, it hints at a future where AI could be front and center in our smartphones — something to keep an eye on. Honestly, this could change how we think about mobile devices, or it might just be another project that never makes it out of the lab.

Amazon is developing a new smartphone over a decade after discontinuing the Fire Phone, Reuters reported today, citing four anonymous “people familiar with the matter.”

Reuters said the phone is codenamed Transformer but couldn’t confirm what it might cost, how much Amazon has invested into development thus far, or how much Amazon expects to make off the device. Like any product reportedly under development, it’s possible that Amazon will never release the phone. Reuters’ sources noted that Transformer could be cancelled over finances or a change in strategy.

When reached for comment by Ars Technica, an Amazon spokesperson declined to comment on Reuters’ report.

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Amazon is developing a new smartphone over a decade after discontinuing the Fire Phone, Reuters reported today, citing four anonymous “people familiar with the matter.”

Reuters said the phone is codenamed Transformer but couldn’t confirm what it might cost, how much Amazon has invested into development thus far, or how much Amazon expects to make off the device. Like any product reportedly under development, it’s possible that Amazon will never release the phone. Reuters’ sources noted that Transformer could be cancelled over finances or a change in strategy.

When reached for comment by Ars Technica, an Amazon spokesperson declined to comment on Reuters’ report.

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Amazon is reportedly developing an AI-centric smartphone | Speasy