
Apple's earnings could have been higher but the company couldn't get enough chips; then, once again a new design meant higher sales in China.
Here's something that caught my attention — Apple’s recent earnings were slightly shy of expectations, mainly because of a chip shortage. It’s a reminder that even tech giants aren’t immune to supply chain hiccups. But here’s where it gets interesting: according to Ben Thompson writing in Tech, Apple’s new industrial design is actually driving a surge in sales across China. So what does that mean? Well, it’s not just about the parts or the supply chain — it’s about how Apple’s innovation in design can open new markets and boost revenue, even amid shortages. Thompson points out that this fresh look is resonating strongly with consumers there, making China a key growth driver. And get this — despite the supply chain challenges, Apple’s ability to innovate visually keeps its appeal high. So, for you and your business, it’s a reminder that sometimes, a smart redesign can be a game-changer, especially when supply chains get tricky. Keep an eye on how design and innovation can open new doors, even in tough times.

Apple's earnings could have been higher but the company couldn't get enough chips; then, once again a new design meant higher sales in China.

Apple's earnings could have been higher but the company couldn't get enough chips; then, once again a new design meant higher sales in China.