Panasonic, the former plasma king, will no longer make its own TVs

February 24, 2026

Here's something that caught my attention — Panasonic, the once-dominant name in plasma TVs, is stepping away from making its own sets. Instead, Skyworth, a major Chinese TV maker, will handle manufacturing and sales under the Panasonic brand. Now, here's where it gets interesting — Skyworth is a top player globally, especially known for its Android TV platform, according to Scharon Harding from Technology. But the truth is, even Skyworth hasn’t always held onto its top-five sales spot, so this move might be about shifting strategies more than dominance. During a recent launch event, Panasonic announced the change, and a rep hinted that this partnership could help Panasonic focus more on branding and innovation, rather than manufacturing. So, what does this mean for you? It’s a sign that even once-powerful brands are changing how they operate in a crowded, competitive market. And get this — Skyworth’s role might influence what kind of TVs you see in stores soon, blending old names with new manufacturing muscle.

Panasonic, once revered for its plasma TVs, is giving up on making its own TV sets. Today, it announced that Chinese company Skyworth will take over manufacturing, marketing, and selling Panasonic-branded TVs.

Skyworth is a Shenzhen-headquartered TV brand. The company claims to be “a top three global provider of the Android TV platform.” In July, research firm Omdia reported that Skyworth was one of the top-five TV brands by sales revenue in Q1 2025; however, Skyworth hasn’t been able to maintain that position regularly.

Panasonic made its announcement at a "launch event,” FlatpanelsHD reported today. During the event, a Panasonic representative reportedly said:

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Audio Transcript

Panasonic, once revered for its plasma TVs, is giving up on making its own TV sets. Today, it announced that Chinese company Skyworth will take over manufacturing, marketing, and selling Panasonic-branded TVs.

Skyworth is a Shenzhen-headquartered TV brand. The company claims to be “a top three global provider of the Android TV platform.” In July, research firm Omdia reported that Skyworth was one of the top-five TV brands by sales revenue in Q1 2025; however, Skyworth hasn’t been able to maintain that position regularly.

Panasonic made its announcement at a "launch event,” FlatpanelsHD reported today. During the event, a Panasonic representative reportedly said:

Read full article

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