Nothing is certain — not even the “right” design process

Here's something that might surprise you — there’s no one ‘right’ way to approach design. Ian Batterbee, writing in UX Collective, points out that the idea of a perfect process is a myth. Instead, he suggests four different ways to think about design, work, and uncertainty. The key is to embrace ambiguity and adapt as you go. Batterbee explains that trying to stick rigidly to one ‘ideal’ process often backfires, especially when things change fast. So what does this actually mean for you? It’s about being flexible, learning from mistakes, and trusting your intuition. According to Batterbee, the best designers are those who accept that uncertainty isn’t a hurdle but part of the journey. And get this — by shifting your mindset, you can turn unpredictable challenges into opportunities for real innovation. So next time things feel chaotic, remember: there’s no single ‘right’ way, just your way of making it work.