Cowboys, lassos, and nudity: AI startups turn to stunts for attention in a crowded market

Here's something that caught my attention — AI startups are pulling off wild stunts just to stand out. Like Lunos in New York, which spent $3,500 to hire a cowboy and a horse for a stunt that involved lassoing a giant bull statue in Wall Street. And get this — according to Aaron Mok writing in The Guardian, these theatrical acts aren't just for shock value; they're about creating viral buzz and sparking sales conversations online. What’s fascinating is how these companies see spectacle as a shortcut in a crowded market, blending humor, surprise, and boldness to get noticed. As Aaron points out, it’s a clever way to cut through the noise in the fast-moving world of AI. So, the next time you see a crazy stunt, remember — it's probably more strategic than you think. It’s all about grabbing attention and making sure their message sticks. And honestly, it’s a reminder that in the race for visibility, a little theatrics can go a long way.