Regardless of your interest in motorsport, you've almost certainly heard of the Monaco Grand Prix, Daytona 500, and Indianapolis 500. These iconic races are easy to spectate, with grandstands lining the course and a camera or two at every turn. Video feeds from the race can be transmitted live thanks to the infrastructure of the populated areas surrounding the tracks.
But what if your course is 100 miles (161 km) from nowhere? It's 1,000 miles (1,610 km) long, and the only way to access it is on bumpy, dirty access roads that require four-wheel drive and plenty of clearance. If you want to watch the whole race with your own eyes, you’ll need to hire a helicopter. And broadcasting it live on TV? Good luck.
All that is changing with the advent of StarStream, a video and content streaming service that can be used with Starlink, the low-Earth-orbit satellite Internet system that has changed the way off-road race teams communicate. But George Hammel, a former motocross and UTV racer, saw even more potential: a way to bring fans into the cockpit, live.