Product Coaching and AI

February 5, 2026

So, here's something that caught my attention — Marty Cagan from the Silicon Valley Product Group is saying that the way we think about product coaching is about to change. For years, we've relied heavily on traditional methods, but now, with AI stepping into the picture, everything's shifting. According to Cagan, AI isn’t just automating tasks — it’s transforming the role of product managers and coaches, making them more strategic and data-driven. The piece points out that AI tools can help uncover customer needs faster and more accurately, freeing up teams to focus on innovation. But here’s the thing — Cagan emphasizes that this isn't about replacing humans; it’s about empowering them to make smarter decisions, faster. As he puts it, embracing AI in product coaching is a major step forward. So what does this mean for you? If you’re in product management or coaching, now's the time to get familiar with these AI tools — because the future isn’t just coming; it’s already here, reshaping how we build better products.

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This article represents a significant change to what we have been advocating for the past two decades.  But hopefully you will agree it is necessary, and that it also represents a substantial step forward. We have been gradually but consistently raising the alarm about the need for product owners and feature team product managers to...

The post Product Coaching and AI appeared first on Silicon Valley Product Group.

Audio Transcript

svpg-social.jpg

This article represents a significant change to what we have been advocating for the past two decades.  But hopefully you will agree it is necessary, and that it also represents a substantial step forward. We have been gradually but consistently raising the alarm about the need for product owners and feature team product managers to...

The post Product Coaching and AI appeared first on Silicon Valley Product Group.

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