Ring cancels Flock deal after dystopian Super Bowl ad prompts mass outrage

Here's something that really caught my attention — Ring pulled the plug on a big deal with Flock Safety after a Super Bowl ad sparked outrage. Now, this wasn’t just any commercial; Ashley Belanger, writing for Technology, points out that what was meant to be a warm story about a girl and her new puppy took a creepy turn. It highlighted a 'Search Party' feature for Ring cameras, promising neighbors could find lost pets faster. But here's where it gets unsettling — many viewers felt the ad crossed a line into dystopian territory, making it seem like Big Brother is watching over every pet and every move. So what does this actually mean? Well, Amazon faced serious backlash, and as Ashley reports, that led to them dumping the Flock deal altogether. It’s a clear reminder that even good intentions — like helping find missing dogs — can backfire if the tech feels invasive. Watch this space — public opinion can shift fast, especially when privacy feels at stake.