The electric car transition isn't going great for America's domestic automakers, but it's far from over. Ford may have ended production of the full-size F-150 Lightning pickup truck, but next year, it will debut a new "Universal EV Platform," beginning with a midsize truck that it says will start at a much more reasonable $30,000, if all goes to plan. The company seems serious about the idea, having created an internal "skunkworks" several years ago to design this new affordable platform from first principles.
Doing more with less is the key: fewer components and using less energy to go the same distance. Now, the company has given us a clearer picture of how it plans to make that happen.
A few years ago, Ford and its crosstown rival bet that full-size pickup truck customers would be wowed enough by instant torque and minuscule running costs to overlook how towing heavily diminished range. They created electric versions of their bestselling behemoths, packed with clever features like power sockets for job sites and the ability to power a home during an emergency.