Samsung is nothing if not consistent.
Just as it has for many years, the company is starting the year with a new generation of Galaxy S phones. Rumors about remixing the lineup did not pan out, so there are still three versions of the phone—the Galaxy S26, S26 Plus, and S26 Ultra. It's the Ultra, with its whopping $1,300 price tag, that makes up the largest chunk of Samsung flagship sales, even though you can get a perfectly serviceable smartphone for a third of the price. The S26 Ultra serves a different market than a budget phone, though.
The Galaxy S26 Ultra is big, powerful, and overflowing with features. It can be a bit too much at times, particularly if you don't care for mobile AI. It's expensive, but you get long support and just about everything you could want from a smartphone in 2026. Still, with other smartphone makers scaling back amid skyrocketing component prices, the S26 Ultra may end up looking like a good value in hindsight.