Facing heavy losses, Honda cancels its three US-made electric vehicles

March 13, 2026

Here's something that might surprise you — Honda’s plans for its US-made electric vehicles just got the axe. Last year, they showed off shiny new factories in Ohio, ready to roll out three new EVs, including an Acura RSX. But now, Honda’s facing a huge financial blow — between $5.1 and $7 billion in losses, according to Jonathan M. Gitlin from Ars Technica. So what’s driving this sudden pullback? Well, the ongoing trade chaos and tariffs have made importing cars way less profitable. But here’s where it gets even more interesting — Honda points out that the U.S. government’s decision to stop enforcing emissions standards played a role, even though they say they’re committed to carbon neutrality. As Gitlin notes, it’s a mix of economic realities and policy shifts that ended these plans before they even took off. So, for now, it looks like Honda’s shifting gears, waiting for a more stable road ahead — and that’s something to keep an eye on.

Last year, Honda gave Ars a tour of some of its manufacturing facilities in Ohio. The Anna Engine Plant and Marysville Auto Plant had undergone a transformation that added to their capabilities: a massive die-cast operation to make electric vehicle battery packs alongside the lines that make engines at Anna, and a gleaming new section of Marysville filled with robots, ready to incorporate three new Honda and Acura EVs into the production mix alongside Accords and Integras.

Only now, they won't. Earlier today, Honda announced that it's facing heavy losses for the financial year: between $5.1 billion and $7 billion (820 billion–1.12 trillion yen). To help stanch the flow, it's sacrificing the Honda 0 SUV, Honda 0 sedan, and the electric Acura RSX, EVs it revealed at CES last year in "nearly production" state.

Honda says there are several reasons for killing off its new EVs before they even reach the market. The first is extremely predictable: the ongoing chaos of the trade war and its tariffs, which have eaten into the profitability of the cars it imports into the US. A second is the US government's revanchist decision to cease enforcing emissions and fuel economy standards on the auto industry. Although Honda says that "striving for carbon neutrality" is a "responsibility Honda... must fulfill for the future," it seems that responsibility only applies when being forced by a government.

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