2026.08: Losing in the Attention Economy

2026.08: Losing in the Attention Economy

Here's something that might surprise you — our attention economy is shifting in ways that threaten the very platforms we rely on. Ben Thompson points out that in 2026, the fight for attention is fiercer than ever, especially for tech giants and content creators. According to Thompson, the era of thick, feature-heavy apps is giving way to simpler, 'thin' clients because AI makes basic access more efficient. So what does this mean for your business? Well, Thompson suggests that companies like Shopify are actually poised to thrive in this new landscape — despite the doom-mongers in SaaSpocalypse. The key? Embracing these shifts rather than fighting them. As Ben Thompson explains, understanding the evolving dynamics of attention and technology will be crucial for staying ahead. Expect more focus on streamlined experiences and smarter engagement strategies — because in this economy, grabbing attention is the new currency.

@PUBG

Welcome back to This Week in Stratechery!

As a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in your delivery settings.

On that note, here were a few of our favorites this week.

  1. What Happened to Video Games? For decades video games were hailed as the industry of the future, as their growth and eventually total revenue dwarfed other forms of entertainment. Over the last five years, however, things have gotten dark — and what light there is is shining on everyone other than game developers. I’ve been talking to Matthew Ball about the state of the video game industry every year for the last three years, and this week’s Interview was my favorite one of the series: what happens when you actually have to fight for attention, and when everything that made you exciting — particularly interactivity and immersiveness — start to be come liabilities? Ben Thompson
  1. The NBA Is a Mess, For Now. As a card-carrying pro basketball sicko who will be watching the NBA the rest of my life, it brings me no joy to report the league is not in a great place at the moment. We’re reliving the mid-aughts Spurs-Pistons Dark Ages, but with too much offense instead of too much defense, and a regular season that’s 20 games too long. I wrote about all of it on Sharp Text this week, including problems that can be fixed, others that may be solved with time, and whether Commissioner Adam Silver is the right leader to address any of these issues.  Andrew Sharp

  2. Shopify and the Future of E-Commerce. In the midst of the ongoing thrum of SaaSpocalypse takes, I enjoyed that Ben’s Daily Update on Wednesday pumped the brakes on the panic in at least one area: Shopify is fine, actually. We went deeper on this week’s episode of Sharp Tech, exploring not only Shopify’s value propositions, but the shifting dynamics of e-commerce in the AI era, the sorts of businesses that are likely to emerge in the years to come, and why certain structural advantages from previous paradigms will not only be durable, but even stronger going forward.  AS

Stratechery Articles and Updates

Sharp Text by Andrew Sharp

Dithering with Ben Thompson and Daring Fireball’s John Gruber

Asianometry with Jon Yu

Greatest of All Talk with Andrew Sharp and WaPo’s Ben Golliver

Sharp Tech with Andrew Sharp and Ben Thompson

This week’s Sharp Tech video is on Anthropic’s Super Bowl lies.

Audio Transcript
@PUBG

Welcome back to This Week in Stratechery!

As a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in your delivery settings.

On that note, here were a few of our favorites this week.

  1. What Happened to Video Games? For decades video games were hailed as the industry of the future, as their growth and eventually total revenue dwarfed other forms of entertainment. Over the last five years, however, things have gotten dark — and what light there is is shining on everyone other than game developers. I’ve been talking to Matthew Ball about the state of the video game industry every year for the last three years, and this week’s Interview was my favorite one of the series: what happens when you actually have to fight for attention, and when everything that made you exciting — particularly interactivity and immersiveness — start to be come liabilities? Ben Thompson
  1. The NBA Is a Mess, For Now. As a card-carrying pro basketball sicko who will be watching the NBA the rest of my life, it brings me no joy to report the league is not in a great place at the moment. We’re reliving the mid-aughts Spurs-Pistons Dark Ages, but with too much offense instead of too much defense, and a regular season that’s 20 games too long. I wrote about all of it on Sharp Text this week, including problems that can be fixed, others that may be solved with time, and whether Commissioner Adam Silver is the right leader to address any of these issues.  Andrew Sharp

  2. Shopify and the Future of E-Commerce. In the midst of the ongoing thrum of SaaSpocalypse takes, I enjoyed that Ben’s Daily Update on Wednesday pumped the brakes on the panic in at least one area: Shopify is fine, actually. We went deeper on this week’s episode of Sharp Tech, exploring not only Shopify’s value propositions, but the shifting dynamics of e-commerce in the AI era, the sorts of businesses that are likely to emerge in the years to come, and why certain structural advantages from previous paradigms will not only be durable, but even stronger going forward.  AS

Stratechery Articles and Updates

Sharp Text by Andrew Sharp

Dithering with Ben Thompson and Daring Fireball’s John Gruber

Asianometry with Jon Yu

Greatest of All Talk with Andrew Sharp and WaPo’s Ben Golliver

Sharp Tech with Andrew Sharp and Ben Thompson

This week’s Sharp Tech video is on Anthropic’s Super Bowl lies.

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2026.08: Losing in the Attention Economy | Speasy