Rubik’s WOWCube adds complexity, possibility by reinventing the puzzle cube

February 20, 2026
Rubik’s WOWCube adds complexity, possibility by reinventing the puzzle cube

Here's something that caught my attention — Rubik’s Cube is getting a high-tech reboot with the WOWCube. Scharon Harding from TechCrunch points out that while adding wires, processors, and batteries makes it more complex, it also risks losing that simple charm we love. The WOWCube by Cubios tries to blend the classic puzzle with modern tech, offering new layers of challenge and possibilities. But here’s where it gets interesting — according to Harding, sometimes all that extra stuff can actually drown out what made the original so addictive. It’s like turning a simple, satisfying puzzle into a gadget that’s more about flashy features than brain-teasing fun. So what does this mean for you? Well, it’s a reminder that more tech isn’t always better, especially if it compromises the core experience. As Harding highlights, the challenge is balancing innovation with the timeless appeal of the puzzle — something that’ll be fascinating to watch unfold.

There’s something special about the gadget that "just works." Technology can open opportunities for those devices but also complicate and weigh down products that have done just fine without things like sensors and software.

So when a product like the beloved Rubik’s Cube gets stuffed with wires, processors, and rechargeable batteries, there’s demand for it to be not just on par with the original—but markedly better.

The Cubios Rubik’s WOWCube successfully breathes fresh life into the classic puzzle, but it’s also an example of when too much technology can cannibalize a gadget’s main appeal.

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Audio Transcript

There’s something special about the gadget that "just works." Technology can open opportunities for those devices but also complicate and weigh down products that have done just fine without things like sensors and software.

So when a product like the beloved Rubik’s Cube gets stuffed with wires, processors, and rechargeable batteries, there’s demand for it to be not just on par with the original—but markedly better.

The Cubios Rubik’s WOWCube successfully breathes fresh life into the classic puzzle, but it’s also an example of when too much technology can cannibalize a gadget’s main appeal.

Read full article

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